Top 5 Film & Television Apps Performance on Unified Platform in Africa in Q4 2022

In the fourth quarter of 2022, the top 5 film and television apps in Africa showed varied performance across downloads, revenue, and active users. The data, provided by Sensor Tower, offers valuable insights into the trends observed on a unified platform.

Disney+ experienced fluctuations in its weekly revenue, starting at approximately $141K and peaking at around $294K in the final week of December. Weekly downloads for the app saw a gradual decline from 62.7K in late September to 40.6K by the end of December. The number of active users remained relatively stable, increasing slightly from 434K to 449K over the quarter.

Showmax showed a general upward trend in weekly revenue, starting at $41.3K and reaching $65.5K by the end of December. Downloads saw significant peaks, with the highest being 96.2K in the week of November 21. Active users, however, experienced a decline from 1.01M to 881K throughout the quarter.

Netflix maintained a steady revenue stream, fluctuating between $23.4K and $28.5K. Downloads were more dynamic, starting at 220K and peaking at 287K in mid-December. The app also saw a rise in active users, from 4.11M to 4.43M by the end of the quarter.

Amazon Prime Video reported stable weekly revenue, ranging from $22.1K to $28.3K. Downloads varied, with a notable peak of 40.8K in early December. Active user numbers were relatively consistent, with a slight increase to 315K in early December before settling at 285K by the end of the month.

WATCH IT: Drama,Movies had a mixed performance. Weekly revenue started at $33.4K and fluctuated, ending at $14.8K in the last week of December. Downloads ranged from 12K to 18.6K, peaking in mid-December. Active users saw a dip from 81.6K to 71.7K over the quarter.

For more detailed insights and data, visit Sensor Tower.